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Heliconia Champions Carbon Removal with Tomorrow’s Air

“We have to live for today and enjoy every moment we’ve been given. But that can’t come at the cost of tomorrow.” This is how Ken Whiting, Founder and President of video production company Heliconia, sums up their commitment to climate action and their partnership with Tomorrow’s Air. Heliconia, and the Adventure Travel Trade Association (ATTA), are proud to announce their partnership in this video.

Heliconia is an exciting partner for ATTA and Tomorrow’s Air. Heliconia is an award-winning video production company with a sizable distribution network. The company produces inspiring outdoor adventure shows including Facing Waves, Epic Trails, Adventure Cities and Peak Experience and their content airs on OutsideTV, Discovery Channel, National Geographic, and Amazon Prime to name a few.

The Canadian-based adventure crew at Heliconia was quick to grasp the vision of Tomorrow’s Air, which is to mobilize a global collective for carbon removal with permanent storage. Carbon removal, alongside carbon emissions reduction strategies and carbon offsetting, will be necessary to keep global warming below 1.5 degrees. Christina Beckmann, ATTA Vice President of Global Strategy and Tomorrow’s Air Founder, commented, “Connecting with Ken and the team at Heliconia is a perfect fit at this moment. Heliconia helps brands and destinations share their story on the top TV and streaming networking in the U.S., and they do it in a way that is relatable and credible, something that in the climate action category is especially crucial.” Through the magic of storytelling, and by providing commercial space offered through their broadcast footprint, Heliconia will help bring necessary exposure and generate awareness for this pioneering collective scaling up carbon removal via direct air capture with permanent storage.

Whether we travel to explore, or work in the business of travel, we are all grappling with the inescapable fact that travel in our current model adds CO2 to the atmosphere and contributes to global warming. Through their productions, Heliconia promotes the tremendous benefits that adventure travel has on local cultures, economies, and conservation efforts, yet they are very aware that travel contributes significantly to carbon dioxide omissions. Heliconia’s Tomorrow’s Air video is personal, and it puts corporate values, and a commitment to climate action, at the forefront.

Recent research confirms that destinations and brands who incorporate climate action into their messaging will inspire confidence with travelers. A recent survey of 10,000 consumers and professionals across 26 countries conducted in partnership with YouGov found that “81 percent of people expect companies to be environmentally conscious in their advertising and communications. An even greater proportion, 91 percent, understand that the way we act now will have a big impact on the future. Furthermore, the number of respondents stating that they were doing everything possible to minimise their carbon footprint increased from 63 percent to 69 percent over the past year.” Source: Climate crisis still top concern for consumers despite pandemic

For destinations looking to differentiate themselves in tourism’s post-pandemic recovery, storytelling around values that travelers can relate to – like climate action – will be increasingly important. This type of messaging connects emotionally and is the first step in building customer relationships that last. Heliconia, in partnership with ATTA and Tomorrow’s Air, is dedicated to supporting destinations in building those relationships, and, as Heliconia Founder and President Ken Whiting says, “inspiring others to explore and develop a deeper appreciation for the magic and diversity of our world.”

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, The Great Family Adventure, Chad Hoover Fishing and The Kayak Fishing Show with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

ABOUT TOMORROW’S AIR: Tomorrow’s Air is the world’s first collective of travelers, travel service providers and travel brands who clean up carbon dioxide from the atmosphere to clean and preserve our air for future generations. Incubated by the Adventure Travel Trade Association, Tomorrow’s Air combines the wisdom and connections the ATTA has established over nearly 20 years of supporting sustainable travel businesses and their entrepreneurial leaders with innovation to remove carbon from the atmosphere and permanently store it. Visit www.tomorrowsair.com to take climate action into your own hands today.

Heliconia Embarks on Epic Paddle Tales Road Trip: Ontario Production Company to Turns Lens on Home Province

Heliconia, the video production company behind the Telly-Award winning digital series Paddle Tales, is set to resume filming July 5th, after a 4-month long break due to COVID-19. With internationally filming postponed, Beachburg-based Heliconia is excited to turn the lens on its home province and showcase what makes Ontario a world-class adventure travel destination.

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Heliconia TV Series Set to Air in 100+ Million Homes and over 90 countries: Video Production Company Expands Distribution with FOX Sports and the National Geographic Channel-ASIA

Heliconia, the Telly Award winning video production and marketing company, is pleased to announce a major expansion of their already-impressive broadcast distribution footprint. Heliconia’s shows will now be available in over 80 million US households through the FOX Sports Network, and available in 90 countries through National Geographic Channel-Asia, including China, New Zealand, Australia and Japan.

Viewers will be able to watch new episodes of Epic Trails, Facing Waves, Chad Hoover Fishing, and The Kayak Fishing Show with Jim Sammons on all 27 regional networks making up FOX Sports Network beginning in June 2020. Seasons 1 and 2 of Epic Trails, recently dubbed as one of the top adventure-travel shows to watch in 2020 by The Washington Post, will begin airing on the prestigious National Geographic Channel-Asia in the fall, 2020.  Heliconia TV series are already available in the US on OutsideTV, Sportsman Channel and World Fishing Network.

“Heliconia is thrilled to be able to provide our content to these distribution partners, and to share our shows with more viewers around the world” explains Heliconia Vice-President, Brendan Mark. The additional distribution provided by our partnerships with FOX Sports Network and the National Geographic Channel-ASIA is a huge milestone for our company, as well as a big win for our project partners.”

Heliconia’s new distribution partnerships come at a time when television viewership is at an all time high. According to data from Comcast, the average household is watching an additional 8 hours of TV more per week. In early March 2020, the average household watched 57 hours of content per week – that number is now up to 66 hours per week.  

ABOUT HELICONIA:

Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and the Kayak Fishing Show. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.   

Heliconia Announces Peak Experience: A New Adventure Travel Series Leading the Way in Sustainable and Transformational Travel

Heliconia, video production and marketing company behind the adventure travel series Epic Trails and Facing Waves, is pleased to announce Peak Experience—a brand new kind of adventure travel show leading the way in sustainable and transformational travel. Created in partnership with Adventure Junky, a leader in the sustainable tourism movement, Peak Experience will premiere on Outside TV in the summer of 2021.

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Heliconia Halts Video Production in Response to COVID-19: Company focuses on fueling wanderlust in temporarily grounded adventurers

Heliconia, video production and marketing company behind the adventure travel series Epic Trails and Facing Waves, has suspended film shoots in response to the COVID-19 pandemic. With a halt on new video production, the company has shifted their focus to fueling wanderlust and inspiring adventurers who have been forced to put their travels on hold for the time being.

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