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Heliconia

Heliconia Champions Carbon Removal with Tomorrow’s Air

“We have to live for today and enjoy every moment we’ve been given. But that can’t come at the cost of tomorrow.” This is how Ken Whiting, Founder and President of video production company Heliconia, sums up their commitment to climate action and their partnership with Tomorrow’s Air. Heliconia, and the Adventure Travel Trade Association (ATTA), are proud to announce their partnership in this video.

Heliconia is an exciting partner for ATTA and Tomorrow’s Air. Heliconia is an award-winning video production company with a sizable distribution network. The company produces inspiring outdoor adventure shows including Facing Waves, Epic Trails, Adventure Cities and Peak Experience and their content airs on OutsideTV, Discovery Channel, National Geographic, and Amazon Prime to name a few.

The Canadian-based adventure crew at Heliconia was quick to grasp the vision of Tomorrow’s Air, which is to mobilize a global collective for carbon removal with permanent storage. Carbon removal, alongside carbon emissions reduction strategies and carbon offsetting, will be necessary to keep global warming below 1.5 degrees. Christina Beckmann, ATTA Vice President of Global Strategy and Tomorrow’s Air Founder, commented, “Connecting with Ken and the team at Heliconia is a perfect fit at this moment. Heliconia helps brands and destinations share their story on the top TV and streaming networking in the U.S., and they do it in a way that is relatable and credible, something that in the climate action category is especially crucial.” Through the magic of storytelling, and by providing commercial space offered through their broadcast footprint, Heliconia will help bring necessary exposure and generate awareness for this pioneering collective scaling up carbon removal via direct air capture with permanent storage.

Whether we travel to explore, or work in the business of travel, we are all grappling with the inescapable fact that travel in our current model adds CO2 to the atmosphere and contributes to global warming. Through their productions, Heliconia promotes the tremendous benefits that adventure travel has on local cultures, economies, and conservation efforts, yet they are very aware that travel contributes significantly to carbon dioxide omissions. Heliconia’s Tomorrow’s Air video is personal, and it puts corporate values, and a commitment to climate action, at the forefront.

Recent research confirms that destinations and brands who incorporate climate action into their messaging will inspire confidence with travelers. A recent survey of 10,000 consumers and professionals across 26 countries conducted in partnership with YouGov found that “81 percent of people expect companies to be environmentally conscious in their advertising and communications. An even greater proportion, 91 percent, understand that the way we act now will have a big impact on the future. Furthermore, the number of respondents stating that they were doing everything possible to minimise their carbon footprint increased from 63 percent to 69 percent over the past year.” Source: Climate crisis still top concern for consumers despite pandemic

For destinations looking to differentiate themselves in tourism’s post-pandemic recovery, storytelling around values that travelers can relate to – like climate action – will be increasingly important. This type of messaging connects emotionally and is the first step in building customer relationships that last. Heliconia, in partnership with ATTA and Tomorrow’s Air, is dedicated to supporting destinations in building those relationships, and, as Heliconia Founder and President Ken Whiting says, “inspiring others to explore and develop a deeper appreciation for the magic and diversity of our world.”

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, The Great Family Adventure, Chad Hoover Fishing and The Kayak Fishing Show with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

ABOUT TOMORROW’S AIR: Tomorrow’s Air is the world’s first collective of travelers, travel service providers and travel brands who clean up carbon dioxide from the atmosphere to clean and preserve our air for future generations. Incubated by the Adventure Travel Trade Association, Tomorrow’s Air combines the wisdom and connections the ATTA has established over nearly 20 years of supporting sustainable travel businesses and their entrepreneurial leaders with innovation to remove carbon from the atmosphere and permanently store it. Visit www.tomorrowsair.com to take climate action into your own hands today.

Heliconia TV Series Set to Air in 100+ Million Homes and over 90 countries: Video Production Company Expands Distribution with FOX Sports and the National Geographic Channel-ASIA

Heliconia, the Telly Award winning video production and marketing company, is pleased to announce a major expansion of their already-impressive broadcast distribution footprint. Heliconia’s shows will now be available in over 80 million US households through the FOX Sports Network, and available in 90 countries through National Geographic Channel-Asia, including China, New Zealand, Australia and Japan.

Viewers will be able to watch new episodes of Epic Trails, Facing Waves, Chad Hoover Fishing, and The Kayak Fishing Show with Jim Sammons on all 27 regional networks making up FOX Sports Network beginning in June 2020. Seasons 1 and 2 of Epic Trails, recently dubbed as one of the top adventure-travel shows to watch in 2020 by The Washington Post, will begin airing on the prestigious National Geographic Channel-Asia in the fall, 2020.  Heliconia TV series are already available in the US on OutsideTV, Sportsman Channel and World Fishing Network.

“Heliconia is thrilled to be able to provide our content to these distribution partners, and to share our shows with more viewers around the world” explains Heliconia Vice-President, Brendan Mark. The additional distribution provided by our partnerships with FOX Sports Network and the National Geographic Channel-ASIA is a huge milestone for our company, as well as a big win for our project partners.”

Heliconia’s new distribution partnerships come at a time when television viewership is at an all time high. According to data from Comcast, the average household is watching an additional 8 hours of TV more per week. In early March 2020, the average household watched 57 hours of content per week – that number is now up to 66 hours per week.  

ABOUT HELICONIA:

Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and the Kayak Fishing Show. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.   

Heliconia Announces Peak Experience: A New Adventure Travel Series Leading the Way in Sustainable and Transformational Travel

Heliconia, video production and marketing company behind the adventure travel series Epic Trails and Facing Waves, is pleased to announce Peak Experience—a brand new kind of adventure travel show leading the way in sustainable and transformational travel. Created in partnership with Adventure Junky, a leader in the sustainable tourism movement, Peak Experience will premiere on Outside TV in the summer of 2021.

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Heliconia Halts Video Production in Response to COVID-19: Company focuses on fueling wanderlust in temporarily grounded adventurers

Heliconia, video production and marketing company behind the adventure travel series Epic Trails and Facing Waves, has suspended film shoots in response to the COVID-19 pandemic. With a halt on new video production, the company has shifted their focus to fueling wanderlust and inspiring adventurers who have been forced to put their travels on hold for the time being.

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We’re Hiring: Sales & Sponsorship Representative

Interested in joining a cutting edge production company that produces adventure travel television shows around the world? Heliconia is currently looking for a:

Sales & Sponsorship Representative

Full-Time,  Salary TBD based on experience

Location: Beachburg, ON (in-house position)

Start date: March, 2020


Heliconia is looking for a full-time Sales Representative to sell advertising and sponsorship packages for its TV, Digital Video and Social Media projects. The Sales Representative would be responsible for managing relationships with current Heliconia advertisers and for finding new advertising partners. The position also involves key sales tasks such as the creation of proposals, the negotiating of contracts, the updating of Heliconia’s CRM system, travel to events, and ongoing communications with project partners.

The successful candidate must be personable, self-guided, very motivated, well organized, have a strong sales background and able to work out of the Beachburg office. The Sales Representative will work under the direction of the executive team and will be an integral part of all Heliconia projects.  Research to find new sales leads and opportunities for the sales team.

Sales Representative Job Duties:
  • Sell advertising/sponsorship packages by establishing contact and developing relationships with prospects
  • Build and maintain strong, long-lasting client relationships
  • Develop new business with existing clients
  • Prospect for new business and build new client relationships
  • Proactively take on the development of presentations, proposals, and follow-ups
  • Negotiate contracts and close agreements
  • Clearly communicate with project stakeholders by providing support, keeping all parties informed, and recommending new opportunities
  • Serve as the lead point of contact for all client matters
  • Collaborate with Heliconia team to identify and execute plans for new opportunities
  • Maintain an accurate and up-to-date CRM system
  • Travel to key trade shows in Canada, USA, and Internationally
  • Work out of the Beachburg office full time
  • All other duties as assigned

Skills/Qualifications: 
  • 3-5 years of sales experience (minimum) with proven results (mandatory)
  • Strong prospecting, presentation, negotiation, and closing skills
  • Excellent communications skills
  • Excellent organizational skills
  • Outstanding time management skills
  • Strong attention to detail
  • Proficient with Microsoft Office
  • Knowledge of outdoor industry and trends considered an asset
  • Familiarity with advertising media and sponsorship considered an asset

 


 

Please send resume and cover letter to online application portal: https://helipress.betterteam.com/sales-and-sponsorship-representative  by February 20th, 2020.  Only candidates considered for an interview will be contacted.

The 2019 Kayak Bass Fishing National Championship One-Hour Special Premieres on Sportsman Channel, Saturday, July 13th at 7PM EST

Heliconia, producers of Kayak Bassin’ presented by Bonafide Kayaks and Knot Right Kayak Fishing presented by FishUSA, proudly announce the airing of the 2019 Kayak Bass Fishing (KBF) National Championships – a one-hour special premiering on Sportsman Channel, Saturday, July 13th at 7pm EST.

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Another Epic Season of Epic Trails Set to Hit US Airwaves, June 4th

Heliconia, the video production company behind the hit television show Epic Trails, is excited to announce that Season 2 of the highly anticipated series is set to premiere on FOX Sports Network on Tuesday, June 4th at 5:30pm. Following close behind the launch on FOX Sports Network, Season 2 of Epic Trails will begin airing on Outside TV.

The season kicks off with host, Eric Hanson, putting his physical and mental strength to the test on what is humbly known as one of the most challenging hikes in the world – Papua New Guinea’s Kokoda Track. As Eric puts it, “The Kokoda Track is known as one of the world’s most difficult trails. It’s steep. It’s hot. It’s muddy. And it’s bloody amazing.” Between hikes, Eric experiences first-hand the diverse cultures of the region’s indigenous people and is moved by their customs and the incredible hospitality they show towards him.

Beginning with Papua New Guinea, Season 2 of Epic Trails will feature one awe-inspiring destination after another, including: Canada’s Sunshine Coast, British Columbia; England’s Peak District & Derbyshire; Juneau, Alaska; Jämtland, Sweden; Newfoundland & Labrador, Canada; Wales; New South Wales, Australia; California; and Poland. There will plenty of opportunity to catch the show this season as the premiere episode alone is scheduled to air 26 times in the month of June. Those curious to see what all the buzz is about can check out the Season 2 teaser here: bit.ly/EpicTrailsTeaser_S2.

Between airings, Epic Trails fans can access inspiring content on the Epic Trail’s Facebook page, Instagram account and blog. Subscribers to the show’s YouTube Channel, BackpackingTV, will enjoy a steady release of new content including behind-the-scene VLOGS from Epic Trails film shoots, backpacking tips, answers to subscriber questions, and episodes of Trackin’ Dirt an exciting new digital series being released in conjunction with Epic Trails.

With 10 incredible destinations showcased in this season, and adventures ranging from mountain biking through the Rockies to coasteering in Wales; exploring Alaska’s ice caves to rock climbing the iconic El Capitan; reindeer herding with the Sámi people in northern Sweden to scallop diving in the Atlantic Ocean; and spending the night in majestic medieval castles to camping under awe-inspiring Northern Lights, this season of Epic Trails promises to be just that – epic.

About Epic Trails: Epic Trails is an exciting and inspiring adventure travel TV series that follows host, Eric Hanson, as he explores the people, places, and adventures surrounding the world’s top trails. Each 30-minute episode airs on Outside TV and the FOX Sports regional networks. Season 1 episodes have aired over 680 times since the series debut in 2018. Learn more about the series at www.epictrailstv.com. Networks interested in carrying Epic Trails are encouraged to reach out to Heliconia’s Vice-President,  Brendan Mark, at brendan@helipress.com.

About Heliconia: Heliconia is an award-winning video production company that specializes in outdoor productions. For 21 years Heliconia has helped industry-leading brands, and some of the world’s top tourism authorities, communicate their marketing message in a unique, and inspiring way. Heliconia offers custom video production services and produces six unique television series which air on such networks as Sportsman Channel, FOX Sports, Outside TV, Nautical Channel, and World Fishing Network. Heliconia is also a leader in online video productions, with over 272,000 YouTube subscribers and 66 million views. See all Heliconia’s work at www.helipress.com.