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Heliconia

Heliconia Seeks Tourism Destination for its Epic Trials Short Film Giveaway

Eric Hanson - About Epic Trails

Behind every great trail is a great story. A story about the people who built it…about its inhabitants and its habitat…about the cultures it has shaped and the lives it has changed. 

Heliconia, the award-winning production company behind the popular television series Epic Trails, Facing Waves and Adventure Cities, is excited to launch their first ever Epic Trails Short Film Giveaway.

Heliconia is looking to tell the story of the world’s most remarkable trails. The adventure travel production company invites Destination Marketing Organizations (DMOS), Tourism Boards, and Agencies, to share what makes the story of their trails, whether they are renown or yet unknown, so special. The winning region will receive the full creation of a short film by Heliconia, including story writing, film production, editing, exposure through film festival entries and a digital campaign in support of the film’s launch. The contest is open to trail destinations world-wide.

“We are storytellers here at Heliconia, and as such we are constantly on the search for tales that encourage people to get outside, enjoy the outdoors, and embrace adventure,” explains Tourism Partnership Manager, Stefanie Manton-Ward. “With COVID-19 and the global restrictions that were placed on travel, our story-telling capabilities were hindered. Now that things are beginning to open up again, we are excited for the opportunity to create a film festival worthy show-piece and support tourism destinations who have been so hard hit by the pandemic.”

Destinations interesting in submitting their trails for consideration to the short film giveaway may enter the contest online at www.heliconia.ca/epicshortfilm, or by calling 1.613.582.7154 from 9 am to 5 pm EST. Heliconia will be considering locations throughout the next couple of months, and will work with the winning destination to come up with a filming date that works best for both parties, with the aim to have filming wrapped up by summer 2022.

ABOUT HELICONIA: Heliconia is an award-winning video production and marketing company that helps destinations and brands reach the US adventure travel audience. The company produces eight unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain BikingFacing WavesAdventure CitiesGreat Family AdventureBA FishingChad Hoover Fishing and Road Trip Angler. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

ABOUT EPIC TRAILS: Epic Trails is an exciting and inspiring adventure travel media series, and one of the popular platforms that Heliconia uses to share the stories that move and inspire us. More than just a television series, Epic Trails is a multi-faceted TV, digital, and social media project designed to showcase partner destinations to a dedicated and engaged audience of outdoor adventure lovers. Throughout the series, host Eric Hanson explores the people, places and adventures surrounding the world’s top trails. The TV show, and accompanying digital and social media, resonate with those who seek adventure and share a passion for the outdoors, while fostering an interest in local culture and authentic experiences. Each 30-minute TV episode airs on Outside TV and Bally Sports Network, and has aired internationally through National Geographic Channel—Asia and Extreme Sports Channel across Europe. Tourism destinations interested in partnering with Epic Trails are encouraged to reach out to Heliconia’s Tourism Partnership Manager, Stefanie Manton-Ward, at stefanie@helipress.com.

Heliconia Announces Departure From The Kayak Fishing Show with Jim Sammons

After twelve incredible years, this will be Heliconia’s final season producing The Kayak Fishing Show with Jim Sammons.

The first, and longest running kayak fishing show, The Kayak Fishing Show with Jim Sammons has captured hearts and inspired anglers from all over the world. Jim’s passion for the sport, charismatic personality, and ability to overcome challenges has kept fans tuning in year after year.

A San Diego, California native and certified fish and game licensed guide, Jim has long been recognized worldwide as a pioneer of big game kayak fishing. The past twelve seasons of The Kayak Fishing Show has brought Jim to incredible destinations including Panama, Puerto Rico, Bahamas, Brazil, Mexico, Costa Rica, New Zealand, Sweden, and to top angling destinations in the US and Canada. Jim’s adventures have had him catching salmon, halibut, all types of bass, tarpon, yellowtail, roosterfish, redfish, muskie, pike, alligator gar, snapper, dorado and everything in between.

While this is the final year that Heliconia will be producing The Kayak Fishing Show with Jim Sammons, fans can be certain that Jim’s fishing adventures will not stop. More than 170,000 fans now follow Jim on The Kayak Fishing Show’s Facebook Page , while 40,000 subscribers follow him on his Kayak Fishing Tales YouTube Channel. Armed with a fishing kayak, reel, rod, and the open water – the question isn’t whether Jim’s fishing adventures will continue – it’s where those adventures will take him.

ABOUT HELICONIA:

Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces nine unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic TrailsEpic Trails: Mountain BikingFacing WavesAdventure CitiesGreat Family AdventureBA FishingPeak ExperienceChad Hoover Fishing and The Kayak Fishing Show. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

For information on the future of The Kayak Fishing Show please reach out to Jim Sammons at Kayak4fish@gmail.com.

Upgrade Your Paddling Sweepstakes Winner

We are pleased to announce a winner in the UPGRADE YOUR PADDLING SWEEPSTAKES! Steve Rowan is the happy winner of a paddling trip with TRAK Kayak’s NEW Paddling Trip Passport, an Aqua Bound Tango kayak paddle, a Yakima JayLow kayak rack, an Orion Cooler and a swag bag from TRAK Kayaks. Steve is quoted as saying “Amazing” when he replied to the email we sent him announcing he won the contest. We hope Steve enjoys the paddling gear upgrades.

We had a lot of interest from the paddle community with over 2700 entries! This was a fun sweeps with our partners. We thank them for the support and a big thanks to all the paddlers who entered the contest. Stay tuned for future chances to win more paddling gear. Check out our partner sites and have fun paddling this summer!

We’re Hiring: Production Manager

Interested in joining a fun, dynamic, and totally unique business that produces outdoors and adventure travel TV and digital series from around the world? 

Heliconia, is looking for a full-time Production Manager. The Production Manager’s role is to ensure filming for our productions (TV episodes, digital videos/series, commercial work) runs as smoothly as possible and meets the needs of all stakeholders. The Production Manager’s primary responsibility is to organize and coordinate Heliconia shoots. This includes researching locations to identify filming opportunities, managing filming plans with tourism partners and/or brands, coordinating and communicating plans with everyone involved with shoots (filming team, host, special guests, guides), and managing the logistics involved with shoots. 

The successful candidate must be a strong communicator, very organized, personable, self-guided, motivated, and a determined problem solver. The Production Manager works under the direction of the Director of Productions. This is the second Production Manager position within Heliconia.  Both production managers will manage their own projects, independently of each other.

Start Date:  June/July 2021
Location:  Remote or on-site
Type: Full-Time
Salary:  TBD – based on experience

Responsibilities:

  • Work with Director of Productions and/or Project Director to develop appropriate production plans for each project.
  • Lead and manage communications and coordination with tourism and brand partners during all phases of production.
  • Lead tourism partners through the production process.
  • Research filming locations as necessary.
  • Coordinate with brand partners as necessary before, during and after filming.
  • Identify any special partner requests / needs before filming.
  • Gather promotional assets and key information from tourism partners.
  • Follow up with tourism and brand partners after each shoot.
  • Coordinate production logistics
  • Secure any permits required for shoots.
  • Book travel for production team as necessary.
  • Main point of contact for production team members with logistical related issues before and, when absolutely necessary, during shoots.
  • Lead and manage communications with production team before and during shoots.
  • Communicate production plan and production partner needs to production team.
  • Work with the Sales, Marketing, Social Media, and Production teams as required.
  • Identify ways to improve production efficiencies.
  • Fill in, as necessary, within Heliconia’s other departments.


Skills/Qualifications: 

  • Project management or production management expertise
  • Strong communication skills
  • Logistical expertise with strong attention to detail
  • Self-motivated, with ability to effectively multitask and manage time, without supervision
  • Reliable access to a computer and high speed internet if working remotely
  • Significant travel experience is an asset
  • Outdoors experience is an asset

Candidates who self-identify as Black, Indigenous, a person of colour, LGTBQ2S+, and/or a person with a disability are encouraged to apply.

Please send your resume and cover letter to online application portal: https://helipress.betterteam.com/production-manager. Only candidates considered for an interview will be contacted.

About Heliconia

Heliconia is an award-winning video production company that helps destinations and brands reach the International outdoors and adventure travel audience. The company produces a varied and growing number of unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Facing Waves, Adventure Cities, The Great Family Adventure, BA Fishing, Peak Experience, Chad Hoover Fishing and The Kayak Fishing Show. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution. For more information, visit www.heliconia.ca.

Chad Hoover Fishing presented by Fishing Chaos: Trip Report – Kentucky Lake, TN & Stafford, VA

The Production Team behind Chad Hoover Fishing presented by Fishing Chaos recently wrapped up another successful film shoot in southeastern US.

Once all was said and done, three episodes for the upcoming season were filmed. One episode was filmed on Kentucky Lake, TN, and two were filmed in Stafford, VA. Here’s what Director of Photography, Mat Willder, had to say about the episodes captured:

Exploring Kentucky Lake – Paris, TN

In this episode Chad is joined by local angler Anthony Winkleman on Kentucky Lake. Anthony takes the spotlight showcasing the impressive bass fishery. It doesn’t take long for Chad to get ‘bass thumb’ as the fish wouldn’t stop biting. While in town, Chad visits the World’s Biggest Fish Fry and the Eiffel Tower in Paris, Tennessee. 

Pre-Fishing for a Tournament – Stafford, VA

In this episode Chad meets up with local tournament organizer and angler, Greg Nosar, to explore the Tidal Potomic River. As the two fish for bass, they offer advice and insight on how to have more success while fishing new waters. Chad shows off his smart-casting reel before hooking into a monster bass. This episode is filled with plenty of knowledge and hooksets.

Snakehead Fishing – Stafford, VA

In this action-packed episode Chad teams up a group of anglers that are passionate about catching snakehead. These large, prehistoric looking fish offer an adrenaline rush to anglers once hooked up. Chad gets advice from Steven Kambouris, an angler who is very knowledgeable about this species of fish. Also featured in this adventure are John Calagaz from Fishing Chaos and John Hipsher from YakAttack. This episode offers a first-time experience and a personal best with a seventeen-pound snakehead caught. 

The above TV episodes will premiere later this summer on Bally Sports. In the meantime, fishing fans can head on over to the Chad Hoover YouTube channel for special sneak peeks and consistent content releases to help tide them over.

ABOUT CHAD HOOVER FISHING: Staring funny-man Chad Hoover, Chad Hoover Fishing is an engaging and entertaining fishing show jam packed with thrilling kayak fishing action and valuable fishing tips. The Telly Award winning TV series is designed to excite and educate viewers—whether or not they have ever considered fishing from a kayak. Each 30-minute TV episode airs nationwide on Bally Sports. Brands interested in partnering with Chad are encouraged to reach out to Malvin Young at malvin@helipress.com. Learn more about the series at www.heliconia.ca.

We’re Hiring: Social Media Manager

Interested in joining a fun, dynamic, and totally unique business that produces outdoors and adventure travel television shows from around the world?

  • Social Media Manager
  • Full-time, immediate start
  • Location: remote or on-site
  • Salary: TBD based on experience

About the job:

Heliconia, is looking for a full-time Social Media Manager to manage and grow all social media channels associated with Heliconia projects. The Social Media Manager will be coordinating with Heliconia influencers and helping with content creation, scheduling, social media strategy, advertising, and reporting.  Heliconia social media projects currently include 6 Facebook pages, 8 Instagram pages, 7 YouTube channels, with expansion to other social media platforms in the near future. 

The successful candidate must be personable, self-guided, very motivated, well organized, and have a strong social media background. The Social Media Manager will work under the direction of the executive team and will be an integral part of all Heliconia projects. 

Social Media Manager Job Duties:

  • Manage and understand deliverables associated with each Heliconia media project
  • Create social media briefs for influencers and production team before film shoots
  • Understand audiences and influencer voice for each project
  • Help schedule, curate, and create photo and video content on social media channels
  • Run and coordinate sweepstake programs with partners
  • Create reports and monitor social media metrics and activities
  • Create YouTube thumbnails, titles, descriptions and manage each video for SEO
  • Help influencers manage community and engagement
  • Work with partners and partner deliverables
  • Help influencers develop new social media channels that could include TikTok, Pinterest, etc.
  • Work with Heliconia executive team to manage paid advertising and boosting  
  • Stay informed on social media trends and platforms; learn new platforms as needed
  • Present strategies to management to grow audience and increase engagement across sites and platforms
  • Participate in team calls and contribute brilliant ideas
  • Administrative support, general team player as needed


Skills/Qualifications:

  • 3-5 years of social media management experience (minimum) with proven results (mandatory)
  • Experience managing multiple social media accounts
  • Must be able to define success on different social media handles
  • Up to date on the latest social media trends in the industry, able to learn new platforms quickly
  • Self-motivated and able to effectively multitask without supervision
  • Must be familiar with or able to quickly learn social media and publishing tools such as Hootsuite, TubeBuddy, and iContact
  • Excellent communications, organizational, and time management skills
  • Strong attention to detail
  • Reliable access to a computer and high speed internet if working remotely
  • Experience working on remote teams
  • Knowledge of basic HTML is an asset
  • Design and layout skills are an asset (use of Adobe suite)
  • Outdoors experience is an asset

Candidates who self-identify as Black, Indigenous, a person of colour, LGTBQ2S+, and/or a person with a disability are encouraged to apply.

Please send your resume and cover letter to online application portal: https://helipress.betterteam.com/social-media-manager by May 24th, 2021.  Only candidates considered for an interview will be contacted.

Paddling Adventures Closer to Home: Season 8 of Facing Waves set to premiere on Outside TV & Bally Sports this June

Facing Waves Season 8 header

Heliconia, the production team behind the award-winning television series Facing Waves, is excited to announce that the new season of the hit show is set to premiere on Outside TV and Bally Sports this June.

Facing Waves is now in its 8th season. For eight years, Canadian-based Facing Waves host, Ken Whiting, has travelled the globe and visited the world’s top paddling and water-based destinations. The show has taken him, along with occasional special guest hosts, to Jamaica, Alaska, Croatia, Papua New Guinea, Jordan, Taiwan, the Galápagos Islands, British Columbia, Florida, Wales, West Sweden and everywhere in between.

This season, however, the episodes were filmed closer to home. Due to COVID-19 and the global tourism lockdown in 2020, international filming was put on hold for the Facing Waves crew. Production plans of filming in Norway and Nunavut were put on hold.

Instead, the Facing Waves production team pivoted and turned their camera lens to world-class destinations that just so happened to be closer to home—the episodes in this season of Facing Waves were filmed entirely in Ontario, Canada.

“We really did work hard to come up with last-minute filming schedules and adventures for Season 8 of Facing Waves. Only one episode was filmed before the pandemic hit. The team took a step back, re-assessed what was feasible and safe, and came up with what might just be my favourite season of Facing Waves so far!” explains Whiting. “It was a fantastic opportunity to rediscover our own backyard. Ontario truly is world-class in the outdoor adventures that it has to offer.”

Season 8 episodes of Facing Waves will showcase paddling adventures along the Ottawa River, the Madawaska River, Algonquin Provincial Park, Bon Echo Provincial Park, and a Mothership adventure in Ontario’s Highlands; sea kayaking in the 1000s Islands; paddling the ‘Canadian Amazon’ and kayak fishing in Southwestern Ontario; and a summer sea kayak adventure and fall canoe trip in Killarney Provincial Park.

Facing Waves, North America’s first and only paddlesport TV series, is broadcast through Outside TV, Bally Sports (formally FOX Sports), and Nautical Channel to over 140 million households across 40+ countries. Season 8 will debut on Outside TV and Bally Sports this June. For more information on the series, visit www.facingwaves.com.

Tourism destinations interested in being featured on Facing Waves are encouraged to reach out to Heliconia’s Tourism Partnership Manager, Stefanie Manton-Ward, at stefanie@helipress.com.

MEDIA: For additional information, or to schedule an interview, please reach out to Heliconia’s Communications Manager, Lauren McIllfaterick at lauren@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces nine unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, The Great Family Adventure, BA Fishing, Peak Experience, Chad Hoover Fishing and The Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

PaddleTV’s Gear of the Year – Open for Submissions

Submissions for the inaugural PaddleTV’s Gear of the Year are now being accepted.

Produced by Heliconia, PaddleTV’s Gear of the Year is an authentic and unbiased video series showcasing the year’s best paddlesports products. The series will be released through the PaddleTV YouTube Channel and shared through Facebook and Instagram. With 64,000 subscribers and 14 million views, PaddleTV is one of the most popular paddling focused YouTube channels in the world.

PaddleTV’s Gear of the Year series will include 16 professionally produced videos hosted by world renowned paddler, instructor, TV show host and YouTuber, Ken Whiting. The series will not be pay-to-play. “The goal of the series is to showcase the development of outstanding paddlesports products, whether they’re from small, grassroots brands or current industry leaders. Everyone is welcome to submit their product for consideration,” explains Ken. “With so many incredible developments taking place in the world of paddlesports, we really want to help consumers by providing unbiased reviews so they can feel confident about their purchasing decisions.”

Each video will feature the top three to seven products within a specific category. For each product featured, Ken will talk about its specs, key selling features, and why he has chosen it as one of the top products of the year.

The Gear of the Year categories include:

 

  • Best Kayaks Under $500
  • Best Kayaks Under $1000

  • Best Entry Level Kayaks

  • Best Recreational Kayaks

  • Best Touring Kayaks

  • Best Kayaks for Big People

  • Best Kayaks for Multi-Day Trips

  • Best Inflatable Kayaks

 

  • Best Folding Kayaks
  • Best Canoes

  • Best Recreational SUP

  • Best Paddling Accessories

  • Best Paddling Apparel

  • Best Paddling Lifejackets

  • Best Recreational Kayak Paddles

  • Best Performance Kayak Paddles

 

Submissions for product consideration are being accepted until February 28th, 2021. Brands interested in being featured in the PaddleTV Gear of the Year series are encouraged to submit their product(s) online at heliconia.ca/paddle-tv-gear-of-the-year or reach out to Jenna Hill at jenna@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

Heliconia Film Official Selection in the 2021 Vancouver International Mountain Film Festival

Heliconia is proud to announce their short film The New Generation of Whitewater Kayakers has been selected for the 2021 Vancouver International Mountain Film Festival (VIMFF). This year’s festival has gone completely virtual and will take place February 19th to the 28th.

The New Generation of Whitewater Kayakers is part of Heliconia’s award-winning digital series Paddle Tales, hosted by former World Champion Whitewater Kayaker Ken Whiting. For almost 30 years, Ken’s life has been guided by the paddle in his hands. Now, his passion for whitewater has come full circle, as he and his 9-year old daughter, along with some close family friends, run the river and challenge the whitewater in separate kayaks for the first time. The video was most recently showcased at the 40th annual Kendal Mountain Film Festival.

“We’re so glad this film is getting the recognition it is,” remarks Brendan Mark, Heliconia Vice-President. Mark is another former World Champion Whitewater Kayaker and was also featured, along with his two young daughters, in The New Generation of Whitewater Kayakers. “It’s awesome knowing this film is resonating with viewers and hopefully inspiring other young paddlers to give whitewater kayaking a try!”

The New Generation of Whitewater Kayakers was filmed and produced last summer, during a COVID-19 inspired Ontario road-trip. With Heliconia’s international filming plans postponed due to the pandemic, the Beachburg based video production company pivoted its production plans and turned its lens to the incredible paddling adventures found in its home province. A full playlist of the Paddle Tales episodes captured this summer can be found here: https://bit.ly/3nZkNCQ. The series was made possible with the support of Bell Fund and Ontario Creates.

This is not the first time Heliconia’s Paddle Tales shorts have received international attention. Paddle Tales: Sea Kayaking les-lles-de-la-Madeleine received honorable mentions in the 2019 Waterwalker Film Festival, while Paddle Tales: Sea Kayaking and Stand Up Paddling Cote-Nord, Québec won that festival’s award for the Best Canadian Location. In 2020, Paddle Tales: Le Boat was awarded Silver at the 41st Telly Awards.

Vancouver International Mountain Film Festival’s full festival program can be found online at www.vimff.org. For a preview of Heliconia’s award-winning short films, check out Heliconia’s promo reel or visit www.heliconia.ca.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.    

Heliconia Champions Carbon Removal with Tomorrow’s Air

“We have to live for today and enjoy every moment we’ve been given. But that can’t come at the cost of tomorrow.” This is how Ken Whiting, Founder and President of video production company Heliconia, sums up their commitment to climate action and their partnership with Tomorrow’s Air. Heliconia, and the Adventure Travel Trade Association (ATTA), are proud to announce their partnership in this video.

Heliconia is an exciting partner for ATTA and Tomorrow’s Air. Heliconia is an award-winning video production company with a sizable distribution network. The company produces inspiring outdoor adventure shows including Facing Waves, Epic Trails, Adventure Cities and Peak Experience and their content airs on OutsideTV, National Geographic, and Amazon Prime to name a few.

The Canadian-based adventure crew at Heliconia was quick to grasp the vision of Tomorrow’s Air, which is to mobilize a global collective for carbon removal with permanent storage. Carbon removal, alongside carbon emissions reduction strategies and carbon offsetting, will be necessary to keep global warming below 1.5 degrees. Christina Beckmann, ATTA Vice President of Global Strategy and Tomorrow’s Air Founder, commented, “Connecting with Ken and the team at Heliconia is a perfect fit at this moment. Heliconia helps brands and destinations share their story on the top TV and streaming networking in the U.S., and they do it in a way that is relatable and credible, something that in the climate action category is especially crucial.” Through the magic of storytelling, and by providing commercial space offered through their broadcast footprint, Heliconia will help bring necessary exposure and generate awareness for this pioneering collective scaling up carbon removal via direct air capture with permanent storage.

Whether we travel to explore, or work in the business of travel, we are all grappling with the inescapable fact that travel in our current model adds CO2 to the atmosphere and contributes to global warming. Through their productions, Heliconia promotes the tremendous benefits that adventure travel has on local cultures, economies, and conservation efforts, yet they are very aware that travel contributes significantly to carbon dioxide omissions. Heliconia’s Tomorrow’s Air video is personal, and it puts corporate values, and a commitment to climate action, at the forefront.

Recent research confirms that destinations and brands who incorporate climate action into their messaging will inspire confidence with travelers. A recent survey of 10,000 consumers and professionals across 26 countries conducted in partnership with YouGov found that “81 percent of people expect companies to be environmentally conscious in their advertising and communications. An even greater proportion, 91 percent, understand that the way we act now will have a big impact on the future. Furthermore, the number of respondents stating that they were doing everything possible to minimise their carbon footprint increased from 63 percent to 69 percent over the past year.” Source: Climate crisis still top concern for consumers despite pandemic

For destinations looking to differentiate themselves in tourism’s post-pandemic recovery, storytelling around values that travelers can relate to – like climate action – will be increasingly important. This type of messaging connects emotionally and is the first step in building customer relationships that last. Heliconia, in partnership with ATTA and Tomorrow’s Air, is dedicated to supporting destinations in building those relationships, and, as Heliconia Founder and President Ken Whiting says, “inspiring others to explore and develop a deeper appreciation for the magic and diversity of our world.”

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, The Great Family Adventure, Chad Hoover Fishing and The Kayak Fishing Show with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

ABOUT TOMORROW’S AIR: Tomorrow’s Air is the world’s first collective of travelers, travel service providers and travel brands who clean up carbon dioxide from the atmosphere to clean and preserve our air for future generations. Incubated by the Adventure Travel Trade Association, Tomorrow’s Air combines the wisdom and connections the ATTA has established over nearly 20 years of supporting sustainable travel businesses and their entrepreneurial leaders with innovation to remove carbon from the atmosphere and permanently store it. Visit www.tomorrowsair.com to take climate action into your own hands today.