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Heliconia

Epic Trails – Season 4, Episode 1: Backpacking Utah’s Canyon Country

The premiere episode of Season 4 of the award-winning tv series, Epic Trails, is set to hit airwaves June 3rd on Bally Sports Network and on Outside TV. The episode is slated to air 83 times this month alone!

In this episode, Eric Hanson explores Utah’s breathtaking slot canyons on a multi-day backpacking adventure. Joining Eric on her first overnight backpacking trip is his partner, Kristi Rauckis. Together, the two cover miles of trail through spectacular and imposing canyons, visit centuries old pictographs, experience freezing temperatures and a number of other challenges that threatened to derail their epic trip.

Be sure to check your local listings for a full airing schedule.

About Epic Trails: Epic Trails is an exciting and inspiring adventure travel media series that follows host, Eric Hanson, as he explores the people, places, and adventures surrounding the world’s top hiking destinations. Each 30-minute TV episode airs on Outside TV, 27 regional networks, and internationally through National Geographic Channel—Asia and Extreme Sports Channel across Europe. Episodes of Epic Trails aired over 2,200 times in 2020. Learn more about the series at www.heliconia.ca. Networks interested in carrying Epic Trails are encouraged to reach out to Heliconia’s Vice-President, Brendan Mark, at brendan@helipress.com.

Great Family Adventure: Trip Report – Bentonville, AR

Premiering this summer, Great Family Adventure is an exciting and inspiring TV series that follows World Champion kayakers Nick Troutman and Emily Jackson on a new-age family road-trip. The Troutman/Jackson family explore the country, meet unique people, paddle wild rivers, explore hiking trails, mountain bike rad single track, swim in the ocean and camp out under the stars. Along the way, they experience new cultures and expose their children to adventures of a lifetime.

The second film shoot for Great Family Adventure took place in Bentonville, Arkansas – a mecca of outdoor adventure and family fun. Bentonville is known affectionately as the Mountain Biking Capital of the World. With a trail for every rider and all ages, from beginner riders keen to enjoy nature, to the most adventurous of riders wanting to test their skills, the region has it all. It is without surprise that the Troutman/Jackson family spent a lot of time on two wheels while vising the area!

In addition to exploring the region’s bike-friendly attractions, the family enjoyed time camping, paddling, exploring an epic indoor climbing gym and more.

Catch all of the Troutman/Jackson adventures on OutsideTV and Bally Sports beginning this July! In the meantime, be sure to check out the excitement on Great Family Adventure Facebook and Instagram pages.

About Great Family Adventure: Great Family Adventure is an exciting and inspiring TV series that follows World Champion kayakers, Nick Troutman and Emily Jackson, and their family on a new-age family road trip. Join the family as they learn about new cultures, paddle wild rivers, exploring rad bike trails, swim in the ocean, and camp out under the stars. Each 30-minute TV episode airs on Outside TV and the 27 regional sports networks that make up Bally Sports. Networks interested in carrying Great Family Adventure are encouraged to reach out to Heliconia’s Vice-President, Brendan Mark, at brendan@helipress.com.

We’re Hiring: Production Manager

Interested in joining a fun, dynamic, and totally unique business that produces outdoors and adventure travel TV and digital series from around the world? 

Heliconia, is looking for a full-time Production Manager. The Production Manager’s role is to ensure filming for our productions (TV episodes, digital videos/series, commercial work) runs as smoothly as possible and meets the needs of all stakeholders. The Production Manager’s primary responsibility is to organize and coordinate Heliconia shoots. This includes researching locations to identify filming opportunities, managing filming plans with tourism partners and/or brands, coordinating and communicating plans with everyone involved with shoots (filming team, host, special guests, guides), and managing the logistics involved with shoots. 

The successful candidate must be a strong communicator, very organized, personable, self-guided, motivated, and a determined problem solver. The Production Manager works under the direction of the Director of Productions. This is the second Production Manager position within Heliconia.  Both production managers will manage their own projects, independently of each other.

Start Date:  June/July 2021
Location:  Remote or on-site
Type: Full-Time
Salary:  TBD – based on experience

Responsibilities:

  • Work with Director of Productions and/or Project Director to develop appropriate production plans for each project.
  • Lead and manage communications and coordination with tourism and brand partners during all phases of production.
  • Lead tourism partners through the production process.
  • Research filming locations as necessary.
  • Coordinate with brand partners as necessary before, during and after filming.
  • Identify any special partner requests / needs before filming.
  • Gather promotional assets and key information from tourism partners.
  • Follow up with tourism and brand partners after each shoot.
  • Coordinate production logistics
  • Secure any permits required for shoots.
  • Book travel for production team as necessary.
  • Main point of contact for production team members with logistical related issues before and, when absolutely necessary, during shoots.
  • Lead and manage communications with production team before and during shoots.
  • Communicate production plan and production partner needs to production team.
  • Work with the Sales, Marketing, Social Media, and Production teams as required.
  • Identify ways to improve production efficiencies.
  • Fill in, as necessary, within Heliconia’s other departments.


Skills/Qualifications: 

  • Project management or production management expertise
  • Strong communication skills
  • Logistical expertise with strong attention to detail
  • Self-motivated, with ability to effectively multitask and manage time, without supervision
  • Reliable access to a computer and high speed internet if working remotely
  • Significant travel experience is an asset
  • Outdoors experience is an asset

Candidates who self-identify as Black, Indigenous, a person of colour, LGTBQ2S+, and/or a person with a disability are encouraged to apply.

Please send your resume and cover letter to online application portal: https://helipress.betterteam.com/production-manager. Only candidates considered for an interview will be contacted.

About Heliconia

Heliconia is an award-winning video production company that helps destinations and brands reach the International outdoors and adventure travel audience. The company produces a varied and growing number of unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Facing Waves, Adventure Cities, The Great Family Adventure, BA Fishing, Peak Experience, Chad Hoover Fishing and The Kayak Fishing Show. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution. For more information, visit www.heliconia.ca.

Epic Trails, Season 4: Award-Winning Adventure Travel Show Set to Premiere June 3rd

Eric Hanson in Uganda

Heliconia, the video production company behind the hit television show Epic Trails, is excited to announce that Season 4 of the award-winning series will premiere on Bally Sports (previously FOX Sports Network) and Outside TV on June 3rd.

Season 4 of Epic Trails will feature one awe-inspiring adventure after another. Filmed mostly domestically due to COVID-19 restrictions, the episodes will showcase some of the top outdoor adventure destinations in the US, including Utah’s Canyon Country, Colorado’s San Juan Mountains, as well as some unique urban outdoor adventures in San Francisco and Los Angeles, California. The American adventures range from canyoneering, backcountry skiing, ice climbing, urban hiking and exploring East LA’s Taco Row!

In addition to the domestic adventures, the stars aligned in February 2021 when the Epic Trails team was able to safely travel to Uganda where they filmed two episodes for the show. Epic Trails host, Eric Hanson, crossed off a bucket-list item when he went Gorilla Trekking in Bwindi Impenetrable National Forest. Unexpectedly, I welled up with emotion [at the sight of the gorillas],” shares Hanson. “I was unprepared for the surge of sentiment at seeing these beautiful creatures. Their humanlike faces, their playful behavior, and more than anything, their soulful eyes tugged at my heart in a way I couldn’t have predicted.

Recognized as one of the top travel adventure series to watch by The Washington Post, there will be plenty of opportunities to catch the show as Epic Trails is distributed to over 100 million US households across the US, and received over 2,200 in 2020 alone. Furthermore, the series is distributed internationally with past seasons reaching 134+ countries, 20+ airlines, the National Geographic Channel-Asia, and the UK based Extreme Sports Network.

Between airings, Epic Trails fans may access inspiring content on the Epic Trail’s Facebook page, Instagram account and blog (www.erichanson.tv). Subscribers to the show’s YouTube Channel, BackpackingTV, will enjoy a steady release of new content including backpacking tips, gear reviews, advice from special guests, and episodes of Trackin’ Dirt – an exciting digital series released in conjunction with Epic Trails.

Tourism destinations interested in being featured on Epic Trails are encouraged to reach out to Heliconia’s Tourism Partnership Manager, Stefanie Manton-Ward, at stefanie@helipress.com. Brands interested in partnering with Epic Trails can reach out to Heliconia’s Brand Partnership Manager, Malvin Young, at malvin@helipress.com.

MEDIA: For additional information, or to schedule an interview, please reach out to Heliconia’s Communications Manager, Lauren McIllfaterick at lauren@helipress.com.

About Epic Trails: Epic Trails is an exciting and inspiring adventure travel media series that follows host, Eric Hanson, as he explores the people, places, and adventures surrounding the world’s top hiking destinations. Each 30-minute TV episode airs on Outside TV, 27 regional networks, and internationally through National Geographic Channel—Asia and Extreme Sports Channel across Europe. Episodes of Epic Trails aired over 2,200 times in 2020. Learn more about the series at www.heliconia.ca. Networks interested in carrying Epic Trails are encouraged to reach out to Heliconia’s Vice-President, Brendan Mark, at brendan@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces nine unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, The Great Family Adventure, BA Fishing, Peak Experience, Chad Hoover Fishing and The Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

Chad Hoover Fishing presented by Fishing Chaos: Trip Report – Kentucky Lake, TN & Stafford, VA

The Production Team behind Chad Hoover Fishing presented by Fishing Chaos recently wrapped up another successful film shoot in southeastern US.

Once all was said and done, three episodes for the upcoming season were filmed. One episode was filmed on Kentucky Lake, TN, and two were filmed in Stafford, VA. Here’s what Director of Photography, Mat Willder, had to say about the episodes captured:

Exploring Kentucky Lake – Paris, TN

In this episode Chad is joined by local angler Anthony Winkleman on Kentucky Lake. Anthony takes the spotlight showcasing the impressive bass fishery. It doesn’t take long for Chad to get ‘bass thumb’ as the fish wouldn’t stop biting. While in town, Chad visits the World’s Biggest Fish Fry and the Eiffel Tower in Paris, Tennessee. 

Pre-Fishing for a Tournament – Stafford, VA

In this episode Chad meets up with local tournament organizer and angler, Greg Nosar, to explore the Tidal Potomic River. As the two fish for bass, they offer advice and insight on how to have more success while fishing new waters. Chad shows off his smart-casting reel before hooking into a monster bass. This episode is filled with plenty of knowledge and hooksets.

Snakehead Fishing – Stafford, VA

In this action-packed episode Chad teams up a group of anglers that are passionate about catching snakehead. These large, prehistoric looking fish offer an adrenaline rush to anglers once hooked up. Chad gets advice from Steven Kambouris, an angler who is very knowledgeable about this species of fish. Also featured in this adventure are John Calagaz from Fishing Chaos and John Hipsher from YakAttack. This episode offers a first-time experience and a personal best with a seventeen-pound snakehead caught. 

The above TV episodes will premiere later this summer on Bally Sports. In the meantime, fishing fans can head on over to the Chad Hoover YouTube channel for special sneak peeks and consistent content releases to help tide them over.

ABOUT CHAD HOOVER FISHING: Staring funny-man Chad Hoover, Chad Hoover Fishing is an engaging and entertaining fishing show jam packed with thrilling kayak fishing action and valuable fishing tips. The Telly Award winning TV series is designed to excite and educate viewers—whether or not they have ever considered fishing from a kayak. Each 30-minute TV episode airs nationwide on Bally Sports. Brands interested in partnering with Chad are encouraged to reach out to Malvin Young at malvin@helipress.com. Learn more about the series at www.heliconia.ca.

We’re Hiring: Social Media Manager

Interested in joining a fun, dynamic, and totally unique business that produces outdoors and adventure travel television shows from around the world?

  • Social Media Manager
  • Full-time, immediate start
  • Location: remote or on-site
  • Salary: TBD based on experience

About the job:

Heliconia, is looking for a full-time Social Media Manager to manage and grow all social media channels associated with Heliconia projects. The Social Media Manager will be coordinating with Heliconia influencers and helping with content creation, scheduling, social media strategy, advertising, and reporting.  Heliconia social media projects currently include 6 Facebook pages, 8 Instagram pages, 7 YouTube channels, with expansion to other social media platforms in the near future. 

The successful candidate must be personable, self-guided, very motivated, well organized, and have a strong social media background. The Social Media Manager will work under the direction of the executive team and will be an integral part of all Heliconia projects. 

Social Media Manager Job Duties:

  • Manage and understand deliverables associated with each Heliconia media project
  • Create social media briefs for influencers and production team before film shoots
  • Understand audiences and influencer voice for each project
  • Help schedule, curate, and create photo and video content on social media channels
  • Run and coordinate sweepstake programs with partners
  • Create reports and monitor social media metrics and activities
  • Create YouTube thumbnails, titles, descriptions and manage each video for SEO
  • Help influencers manage community and engagement
  • Work with partners and partner deliverables
  • Help influencers develop new social media channels that could include TikTok, Pinterest, etc.
  • Work with Heliconia executive team to manage paid advertising and boosting  
  • Stay informed on social media trends and platforms; learn new platforms as needed
  • Present strategies to management to grow audience and increase engagement across sites and platforms
  • Participate in team calls and contribute brilliant ideas
  • Administrative support, general team player as needed


Skills/Qualifications:

  • 3-5 years of social media management experience (minimum) with proven results (mandatory)
  • Experience managing multiple social media accounts
  • Must be able to define success on different social media handles
  • Up to date on the latest social media trends in the industry, able to learn new platforms quickly
  • Self-motivated and able to effectively multitask without supervision
  • Must be familiar with or able to quickly learn social media and publishing tools such as Hootsuite, TubeBuddy, and iContact
  • Excellent communications, organizational, and time management skills
  • Strong attention to detail
  • Reliable access to a computer and high speed internet if working remotely
  • Experience working on remote teams
  • Knowledge of basic HTML is an asset
  • Design and layout skills are an asset (use of Adobe suite)
  • Outdoors experience is an asset

Candidates who self-identify as Black, Indigenous, a person of colour, LGTBQ2S+, and/or a person with a disability are encouraged to apply.

Please send your resume and cover letter to online application portal: https://helipress.betterteam.com/social-media-manager by May 24th, 2021.  Only candidates considered for an interview will be contacted.

Paddling Adventures Closer to Home: Season 8 of Facing Waves set to premiere on Outside TV & Bally Sports this June

Facing Waves Season 8 header

Heliconia, the production team behind the award-winning television series Facing Waves, is excited to announce that the new season of the hit show is set to premiere on Outside TV and Bally Sports this June.

Facing Waves is now in its 8th season. For eight years, Canadian-based Facing Waves host, Ken Whiting, has travelled the globe and visited the world’s top paddling and water-based destinations. The show has taken him, along with occasional special guest hosts, to Jamaica, Alaska, Croatia, Papua New Guinea, Jordan, Taiwan, the Galápagos Islands, British Columbia, Florida, Wales, West Sweden and everywhere in between.

This season, however, the episodes were filmed closer to home. Due to COVID-19 and the global tourism lockdown in 2020, international filming was put on hold for the Facing Waves crew. Production plans of filming in Norway and Nunavut were put on hold.

Instead, the Facing Waves production team pivoted and turned their camera lens to world-class destinations that just so happened to be closer to home—the episodes in this season of Facing Waves were filmed entirely in Ontario, Canada.

“We really did work hard to come up with last-minute filming schedules and adventures for Season 8 of Facing Waves. Only one episode was filmed before the pandemic hit. The team took a step back, re-assessed what was feasible and safe, and came up with what might just be my favourite season of Facing Waves so far!” explains Whiting. “It was a fantastic opportunity to rediscover our own backyard. Ontario truly is world-class in the outdoor adventures that it has to offer.”

Season 8 episodes of Facing Waves will showcase paddling adventures along the Ottawa River, the Madawaska River, Algonquin Provincial Park, Bon Echo Provincial Park, and a Mothership adventure in Ontario’s Highlands; sea kayaking in the 1000s Islands; paddling the ‘Canadian Amazon’ and kayak fishing in Southwestern Ontario; and a summer sea kayak adventure and fall canoe trip in Killarney Provincial Park.

Facing Waves, North America’s first and only paddlesport TV series, is broadcast through Outside TV, Bally Sports (formally FOX Sports), and Nautical Channel to over 140 million households across 40+ countries. Season 8 will debut on Outside TV and Bally Sports this June. For more information on the series, visit www.facingwaves.com.

Tourism destinations interested in being featured on Facing Waves are encouraged to reach out to Heliconia’s Tourism Partnership Manager, Stefanie Manton-Ward, at stefanie@helipress.com.

MEDIA: For additional information, or to schedule an interview, please reach out to Heliconia’s Communications Manager, Lauren McIllfaterick at lauren@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces nine unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, The Great Family Adventure, BA Fishing, Peak Experience, Chad Hoover Fishing and The Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

PaddleTV’s Gear of the Year – Open for Submissions

Submissions for the inaugural PaddleTV’s Gear of the Year are now being accepted.

Produced by Heliconia, PaddleTV’s Gear of the Year is an authentic and unbiased video series showcasing the year’s best paddlesports products. The series will be released through the PaddleTV YouTube Channel and shared through Facebook and Instagram. With 64,000 subscribers and 14 million views, PaddleTV is one of the most popular paddling focused YouTube channels in the world.

PaddleTV’s Gear of the Year series will include 16 professionally produced videos hosted by world renowned paddler, instructor, TV show host and YouTuber, Ken Whiting. The series will not be pay-to-play. “The goal of the series is to showcase the development of outstanding paddlesports products, whether they’re from small, grassroots brands or current industry leaders. Everyone is welcome to submit their product for consideration,” explains Ken. “With so many incredible developments taking place in the world of paddlesports, we really want to help consumers by providing unbiased reviews so they can feel confident about their purchasing decisions.”

Each video will feature the top three to seven products within a specific category. For each product featured, Ken will talk about its specs, key selling features, and why he has chosen it as one of the top products of the year.

The Gear of the Year categories include:

 

  • Best Kayaks Under $500
  • Best Kayaks Under $1000

  • Best Entry Level Kayaks

  • Best Recreational Kayaks

  • Best Touring Kayaks

  • Best Kayaks for Big People

  • Best Kayaks for Multi-Day Trips

  • Best Inflatable Kayaks

 

  • Best Folding Kayaks
  • Best Canoes

  • Best Recreational SUP

  • Best Paddling Accessories

  • Best Paddling Apparel

  • Best Paddling Lifejackets

  • Best Recreational Kayak Paddles

  • Best Performance Kayak Paddles

 

Submissions for product consideration are being accepted until February 28th, 2021. Brands interested in being featured in the PaddleTV Gear of the Year series are encouraged to submit their product(s) online at heliconia.ca/paddle-tv-gear-of-the-year or reach out to Jenna Hill at jenna@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

Heliconia Film Official Selection in the 2021 Vancouver International Mountain Film Festival

Heliconia is proud to announce their short film The New Generation of Whitewater Kayakers has been selected for the 2021 Vancouver International Mountain Film Festival (VIMFF). This year’s festival has gone completely virtual and will take place February 19th to the 28th.

The New Generation of Whitewater Kayakers is part of Heliconia’s award-winning digital series Paddle Tales, hosted by former World Champion Whitewater Kayaker Ken Whiting. For almost 30 years, Ken’s life has been guided by the paddle in his hands. Now, his passion for whitewater has come full circle, as he and his 9-year old daughter, along with some close family friends, run the river and challenge the whitewater in separate kayaks for the first time. The video was most recently showcased at the 40th annual Kendal Mountain Film Festival.

“We’re so glad this film is getting the recognition it is,” remarks Brendan Mark, Heliconia Vice-President. Mark is another former World Champion Whitewater Kayaker and was also featured, along with his two young daughters, in The New Generation of Whitewater Kayakers. “It’s awesome knowing this film is resonating with viewers and hopefully inspiring other young paddlers to give whitewater kayaking a try!”

The New Generation of Whitewater Kayakers was filmed and produced last summer, during a COVID-19 inspired Ontario road-trip. With Heliconia’s international filming plans postponed due to the pandemic, the Beachburg based video production company pivoted its production plans and turned its lens to the incredible paddling adventures found in its home province. A full playlist of the Paddle Tales episodes captured this summer can be found here: https://bit.ly/3nZkNCQ. The series was made possible with the support of Bell Fund and Ontario Creates.

This is not the first time Heliconia’s Paddle Tales shorts have received international attention. Paddle Tales: Sea Kayaking les-lles-de-la-Madeleine received honorable mentions in the 2019 Waterwalker Film Festival, while Paddle Tales: Sea Kayaking and Stand Up Paddling Cote-Nord, Québec won that festival’s award for the Best Canadian Location. In 2020, Paddle Tales: Le Boat was awarded Silver at the 41st Telly Awards.

Vancouver International Mountain Film Festival’s full festival program can be found online at www.vimff.org. For a preview of Heliconia’s award-winning short films, check out Heliconia’s promo reel or visit www.heliconia.ca.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.    

Heliconia Champions Carbon Removal with Tomorrow’s Air

“We have to live for today and enjoy every moment we’ve been given. But that can’t come at the cost of tomorrow.” This is how Ken Whiting, Founder and President of video production company Heliconia, sums up their commitment to climate action and their partnership with Tomorrow’s Air. Heliconia, and the Adventure Travel Trade Association (ATTA), are proud to announce their partnership in this video.

Heliconia is an exciting partner for ATTA and Tomorrow’s Air. Heliconia is an award-winning video production company with a sizable distribution network. The company produces inspiring outdoor adventure shows including Facing Waves, Epic Trails, Adventure Cities and Peak Experience and their content airs on OutsideTV, Discovery Channel, National Geographic, and Amazon Prime to name a few.

The Canadian-based adventure crew at Heliconia was quick to grasp the vision of Tomorrow’s Air, which is to mobilize a global collective for carbon removal with permanent storage. Carbon removal, alongside carbon emissions reduction strategies and carbon offsetting, will be necessary to keep global warming below 1.5 degrees. Christina Beckmann, ATTA Vice President of Global Strategy and Tomorrow’s Air Founder, commented, “Connecting with Ken and the team at Heliconia is a perfect fit at this moment. Heliconia helps brands and destinations share their story on the top TV and streaming networking in the U.S., and they do it in a way that is relatable and credible, something that in the climate action category is especially crucial.” Through the magic of storytelling, and by providing commercial space offered through their broadcast footprint, Heliconia will help bring necessary exposure and generate awareness for this pioneering collective scaling up carbon removal via direct air capture with permanent storage.

Whether we travel to explore, or work in the business of travel, we are all grappling with the inescapable fact that travel in our current model adds CO2 to the atmosphere and contributes to global warming. Through their productions, Heliconia promotes the tremendous benefits that adventure travel has on local cultures, economies, and conservation efforts, yet they are very aware that travel contributes significantly to carbon dioxide omissions. Heliconia’s Tomorrow’s Air video is personal, and it puts corporate values, and a commitment to climate action, at the forefront.

Recent research confirms that destinations and brands who incorporate climate action into their messaging will inspire confidence with travelers. A recent survey of 10,000 consumers and professionals across 26 countries conducted in partnership with YouGov found that “81 percent of people expect companies to be environmentally conscious in their advertising and communications. An even greater proportion, 91 percent, understand that the way we act now will have a big impact on the future. Furthermore, the number of respondents stating that they were doing everything possible to minimise their carbon footprint increased from 63 percent to 69 percent over the past year.” Source: Climate crisis still top concern for consumers despite pandemic

For destinations looking to differentiate themselves in tourism’s post-pandemic recovery, storytelling around values that travelers can relate to – like climate action – will be increasingly important. This type of messaging connects emotionally and is the first step in building customer relationships that last. Heliconia, in partnership with ATTA and Tomorrow’s Air, is dedicated to supporting destinations in building those relationships, and, as Heliconia Founder and President Ken Whiting says, “inspiring others to explore and develop a deeper appreciation for the magic and diversity of our world.”

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, The Great Family Adventure, Chad Hoover Fishing and The Kayak Fishing Show with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

ABOUT TOMORROW’S AIR: Tomorrow’s Air is the world’s first collective of travelers, travel service providers and travel brands who clean up carbon dioxide from the atmosphere to clean and preserve our air for future generations. Incubated by the Adventure Travel Trade Association, Tomorrow’s Air combines the wisdom and connections the ATTA has established over nearly 20 years of supporting sustainable travel businesses and their entrepreneurial leaders with innovation to remove carbon from the atmosphere and permanently store it. Visit www.tomorrowsair.com to take climate action into your own hands today.