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Heliconia

We’re Hiring: Social Media Manager

Interested in joining a fun, dynamic, and totally unique business that produces outdoors and adventure travel television shows from around the world?

  • Social Media Manager
  • Full-time, immediate start
  • Location: remote or on-site
  • Salary: TBD based on experience

About the job:

Heliconia, is looking for a full-time Social Media Manager to manage and grow all social media channels associated with Heliconia projects. The Social Media Manager will be coordinating with Heliconia influencers and helping with content creation, scheduling, social media strategy, advertising, and reporting.  Heliconia social media projects currently include 6 Facebook pages, 8 Instagram pages, 7 YouTube channels, with expansion to other social media platforms in the near future. 

The successful candidate must be personable, self-guided, very motivated, well organized, and have a strong social media background. The Social Media Manager will work under the direction of the executive team and will be an integral part of all Heliconia projects. 

Social Media Manager Job Duties:

  • Manage and understand deliverables associated with each Heliconia media project
  • Create social media briefs for influencers and production team before film shoots
  • Understand audiences and influencer voice for each project
  • Help schedule, curate, and create photo and video content on social media channels
  • Run and coordinate sweepstake programs with partners
  • Create reports and monitor social media metrics and activities
  • Create YouTube thumbnails, titles, descriptions and manage each video for SEO
  • Help influencers manage community and engagement
  • Work with partners and partner deliverables
  • Help influencers develop new social media channels that could include TikTok, Pinterest, etc.
  • Work with Heliconia executive team to manage paid advertising and boosting  
  • Stay informed on social media trends and platforms; learn new platforms as needed
  • Present strategies to management to grow audience and increase engagement across sites and platforms
  • Participate in team calls and contribute brilliant ideas
  • Administrative support, general team player as needed


Skills/Qualifications:

  • 3-5 years of social media management experience (minimum) with proven results (mandatory)
  • Experience managing multiple social media accounts
  • Must be able to define success on different social media handles
  • Up to date on the latest social media trends in the industry, able to learn new platforms quickly
  • Self-motivated and able to effectively multitask without supervision
  • Must be familiar with or able to quickly learn social media and publishing tools such as Hootsuite, TubeBuddy, and iContact
  • Excellent communications, organizational, and time management skills
  • Strong attention to detail
  • Reliable access to a computer and high speed internet if working remotely
  • Experience working on remote teams
  • Knowledge of basic HTML is an asset
  • Design and layout skills are an asset (use of Adobe suite)
  • Outdoors experience is an asset

Candidates who self-identify as Black, Indigenous, a person of colour, LGTBQ2S+, and/or a person with a disability are encouraged to apply.

Please send your resume and cover letter to online application portal: https://helipress.betterteam.com/social-media-manager by May 24th, 2021.  Only candidates considered for an interview will be contacted.

Paddling Adventures Closer to Home: Season 8 of Facing Waves set to premiere on Outside TV & Bally Sports this June

Facing Waves Season 8 header

Heliconia, the production team behind the award-winning television series Facing Waves, is excited to announce that the new season of the hit show is set to premiere on Outside TV and Bally Sports this June.

Facing Waves is now in its 8th season. For eight years, Canadian-based Facing Waves host, Ken Whiting, has travelled the globe and visited the world’s top paddling and water-based destinations. The show has taken him, along with occasional special guest hosts, to Jamaica, Alaska, Croatia, Papua New Guinea, Jordan, Taiwan, the Galápagos Islands, British Columbia, Florida, Wales, West Sweden and everywhere in between.

This season, however, the episodes were filmed closer to home. Due to COVID-19 and the global tourism lockdown in 2020, international filming was put on hold for the Facing Waves crew. Production plans of filming in Norway and Nunavut were put on hold.

Instead, the Facing Waves production team pivoted and turned their camera lens to world-class destinations that just so happened to be closer to home—the episodes in this season of Facing Waves were filmed entirely in Ontario, Canada.

“We really did work hard to come up with last-minute filming schedules and adventures for Season 8 of Facing Waves. Only one episode was filmed before the pandemic hit. The team took a step back, re-assessed what was feasible and safe, and came up with what might just be my favourite season of Facing Waves so far!” explains Whiting. “It was a fantastic opportunity to rediscover our own backyard. Ontario truly is world-class in the outdoor adventures that it has to offer.”

Season 8 episodes of Facing Waves will showcase paddling adventures along the Ottawa River, the Madawaska River, Algonquin Provincial Park, Bon Echo Provincial Park, and a Mothership adventure in Ontario’s Highlands; sea kayaking in the 1000s Islands; paddling the ‘Canadian Amazon’ and kayak fishing in Southwestern Ontario; and a summer sea kayak adventure and fall canoe trip in Killarney Provincial Park.

Facing Waves, North America’s first and only paddlesport TV series, is broadcast through Outside TV, Bally Sports (formally FOX Sports), and Nautical Channel to over 140 million households across 40+ countries. Season 8 will debut on Outside TV and Bally Sports this June. For more information on the series, visit www.facingwaves.com.

Tourism destinations interested in being featured on Facing Waves are encouraged to reach out to Heliconia’s Tourism Partnership Manager, Stefanie Manton-Ward, at stefanie@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces nine unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, The Great Family Adventure, BA Fishing, Peak Experience, Chad Hoover Fishing and The Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

PaddleTV’s Gear of the Year – Open for Submissions

Submissions for the inaugural PaddleTV’s Gear of the Year are now being accepted.

Produced by Heliconia, PaddleTV’s Gear of the Year is an authentic and unbiased video series showcasing the year’s best paddlesports products. The series will be released through the PaddleTV YouTube Channel and shared through Facebook and Instagram. With 64,000 subscribers and 14 million views, PaddleTV is one of the most popular paddling focused YouTube channels in the world.

PaddleTV’s Gear of the Year series will include 16 professionally produced videos hosted by world renowned paddler, instructor, TV show host and YouTuber, Ken Whiting. The series will not be pay-to-play. “The goal of the series is to showcase the development of outstanding paddlesports products, whether they’re from small, grassroots brands or current industry leaders. Everyone is welcome to submit their product for consideration,” explains Ken. “With so many incredible developments taking place in the world of paddlesports, we really want to help consumers by providing unbiased reviews so they can feel confident about their purchasing decisions.”

Each video will feature the top three to seven products within a specific category. For each product featured, Ken will talk about its specs, key selling features, and why he has chosen it as one of the top products of the year.

The Gear of the Year categories include:

 

  • Best Kayaks Under $500
  • Best Kayaks Under $1000

  • Best Entry Level Kayaks

  • Best Recreational Kayaks

  • Best Touring Kayaks

  • Best Kayaks for Big People

  • Best Kayaks for Multi-Day Trips

  • Best Inflatable Kayaks

 

  • Best Folding Kayaks
  • Best Canoes

  • Best Recreational SUP

  • Best Paddling Accessories

  • Best Paddling Apparel

  • Best Paddling Lifejackets

  • Best Recreational Kayak Paddles

  • Best Performance Kayak Paddles

 

Submissions for product consideration are being accepted until February 28th, 2021. Brands interested in being featured in the PaddleTV Gear of the Year series are encouraged to submit their product(s) online at heliconia.ca/paddle-tv-gear-of-the-year or reach out to Jenna Hill at jenna@helipress.com.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

Heliconia Film Official Selection in the 2021 Vancouver International Mountain Film Festival

Heliconia is proud to announce their short film The New Generation of Whitewater Kayakers has been selected for the 2021 Vancouver International Mountain Film Festival (VIMFF). This year’s festival has gone completely virtual and will take place February 19th to the 28th.

The New Generation of Whitewater Kayakers is part of Heliconia’s award-winning digital series Paddle Tales, hosted by former World Champion Whitewater Kayaker Ken Whiting. For almost 30 years, Ken’s life has been guided by the paddle in his hands. Now, his passion for whitewater has come full circle, as he and his 9-year old daughter, along with some close family friends, run the river and challenge the whitewater in separate kayaks for the first time. The video was most recently showcased at the 40th annual Kendal Mountain Film Festival.

“We’re so glad this film is getting the recognition it is,” remarks Brendan Mark, Heliconia Vice-President. Mark is another former World Champion Whitewater Kayaker and was also featured, along with his two young daughters, in The New Generation of Whitewater Kayakers. “It’s awesome knowing this film is resonating with viewers and hopefully inspiring other young paddlers to give whitewater kayaking a try!”

The New Generation of Whitewater Kayakers was filmed and produced last summer, during a COVID-19 inspired Ontario road-trip. With Heliconia’s international filming plans postponed due to the pandemic, the Beachburg based video production company pivoted its production plans and turned its lens to the incredible paddling adventures found in its home province. A full playlist of the Paddle Tales episodes captured this summer can be found here: https://bit.ly/3nZkNCQ. The series was made possible with the support of Bell Fund and Ontario Creates.

This is not the first time Heliconia’s Paddle Tales shorts have received international attention. Paddle Tales: Sea Kayaking les-lles-de-la-Madeleine received honorable mentions in the 2019 Waterwalker Film Festival, while Paddle Tales: Sea Kayaking and Stand Up Paddling Cote-Nord, Québec won that festival’s award for the Best Canadian Location. In 2020, Paddle Tales: Le Boat was awarded Silver at the 41st Telly Awards.

Vancouver International Mountain Film Festival’s full festival program can be found online at www.vimff.org. For a preview of Heliconia’s award-winning short films, check out Heliconia’s promo reel or visit www.heliconia.ca.

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, Chad Hoover Fishing and Kayak Fishing with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.    

Heliconia Champions Carbon Removal with Tomorrow’s Air

“We have to live for today and enjoy every moment we’ve been given. But that can’t come at the cost of tomorrow.” This is how Ken Whiting, Founder and President of video production company Heliconia, sums up their commitment to climate action and their partnership with Tomorrow’s Air. Heliconia, and the Adventure Travel Trade Association (ATTA), are proud to announce their partnership in this video.

Heliconia is an exciting partner for ATTA and Tomorrow’s Air. Heliconia is an award-winning video production company with a sizable distribution network. The company produces inspiring outdoor adventure shows including Facing Waves, Epic Trails, Adventure Cities and Peak Experience and their content airs on OutsideTV, Discovery Channel, National Geographic, and Amazon Prime to name a few.

The Canadian-based adventure crew at Heliconia was quick to grasp the vision of Tomorrow’s Air, which is to mobilize a global collective for carbon removal with permanent storage. Carbon removal, alongside carbon emissions reduction strategies and carbon offsetting, will be necessary to keep global warming below 1.5 degrees. Christina Beckmann, ATTA Vice President of Global Strategy and Tomorrow’s Air Founder, commented, “Connecting with Ken and the team at Heliconia is a perfect fit at this moment. Heliconia helps brands and destinations share their story on the top TV and streaming networking in the U.S., and they do it in a way that is relatable and credible, something that in the climate action category is especially crucial.” Through the magic of storytelling, and by providing commercial space offered through their broadcast footprint, Heliconia will help bring necessary exposure and generate awareness for this pioneering collective scaling up carbon removal via direct air capture with permanent storage.

Whether we travel to explore, or work in the business of travel, we are all grappling with the inescapable fact that travel in our current model adds CO2 to the atmosphere and contributes to global warming. Through their productions, Heliconia promotes the tremendous benefits that adventure travel has on local cultures, economies, and conservation efforts, yet they are very aware that travel contributes significantly to carbon dioxide omissions. Heliconia’s Tomorrow’s Air video is personal, and it puts corporate values, and a commitment to climate action, at the forefront.

Recent research confirms that destinations and brands who incorporate climate action into their messaging will inspire confidence with travelers. A recent survey of 10,000 consumers and professionals across 26 countries conducted in partnership with YouGov found that “81 percent of people expect companies to be environmentally conscious in their advertising and communications. An even greater proportion, 91 percent, understand that the way we act now will have a big impact on the future. Furthermore, the number of respondents stating that they were doing everything possible to minimise their carbon footprint increased from 63 percent to 69 percent over the past year.” Source: Climate crisis still top concern for consumers despite pandemic

For destinations looking to differentiate themselves in tourism’s post-pandemic recovery, storytelling around values that travelers can relate to – like climate action – will be increasingly important. This type of messaging connects emotionally and is the first step in building customer relationships that last. Heliconia, in partnership with ATTA and Tomorrow’s Air, is dedicated to supporting destinations in building those relationships, and, as Heliconia Founder and President Ken Whiting says, “inspiring others to explore and develop a deeper appreciation for the magic and diversity of our world.”

ABOUT HELICONIA: Heliconia is an award-winning video production company that helps destinations and brands reach the US adventure travel audience. The company produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Epic Trails: Mountain Biking, Facing Waves, Adventure Cities, Peak Experience, The Great Family Adventure, Chad Hoover Fishing and The Kayak Fishing Show with Jim Sammons. Heliconia has a proven formula that marries inspiring video production with guaranteed television and digital distribution, ensuring that your message is heard by the adventure travel community in a unique and impactful way. For more information, visit www.heliconia.ca.

ABOUT TOMORROW’S AIR: Tomorrow’s Air is the world’s first collective of travelers, travel service providers and travel brands who clean up carbon dioxide from the atmosphere to clean and preserve our air for future generations. Incubated by the Adventure Travel Trade Association, Tomorrow’s Air combines the wisdom and connections the ATTA has established over nearly 20 years of supporting sustainable travel businesses and their entrepreneurial leaders with innovation to remove carbon from the atmosphere and permanently store it. Visit www.tomorrowsair.com to take climate action into your own hands today.

Heliconia Embarks on Epic Paddle Tales Road Trip: Ontario Production Company to Turns Lens on Home Province

Heliconia, the video production company behind the Telly-Award winning digital series Paddle Tales, is set to resume filming July 5th, after a 4-month long break due to COVID-19. With internationally filming postponed, Beachburg-based Heliconia is excited to turn the lens on its home province and showcase what makes Ontario a world-class adventure travel destination.

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